Superosso branding and pet

Ozzy is a friendly character created as a pet for Superosso grocery store, in Mexico. I designed the character as well as the logotype. Both are integrated in Superosso’s branding. This was the first draft of the character, it was an adult bear directly inspired from the CEO. This first version reflected the CEO’s personality, but it wasn’t cute enough, so I made a second version later on. You can check the full post here: https://omarcastillo.website/character-design/ozzy/