Ozzy the superbear

Ozzy is a friendly character created as a pet for Superosso grocery store, in Mexico. I designed the character as well as the logotype. Both are integrated in Superosso’s brand. You can read the whole post here: https://omarcastillo.website/character-design/ozzy/

This character was created based on a pun. In Mexico there is a minimarkets franchise named Oxxo. Superosso’s CEO decided to name his trademark “osso” as a way to make fun of Oxxo’s mispronunciation.

The CEO’s goal was to found a supermarket, so I suggested him to name his brand “Superosso” instead of just “osso”, as well as for copyright reasons.

The word “oso” in Spanish means “bear”. As the sound of “Superosso” is the same as “super oso” (super bear) I also suggested him to create a brand’s pet in the form of a superhero bear.
Character's pitch:
Ozzy sees in his daddy a superhero. One day Ozzy’s daddy gets fired from his job and a lot of problems start happening at home. Ozzy decides to show his dad the true value of family and to never give up, as a real superhero should do. He teaches his father that we can always solve life’s problems thanks to the most powerful superpower: family’s love.